WNBA, PointsBet strike sports betting partnership

Sabrina Ionescu #20 of the New York Liberty shoots the ball throughout the sport against the Minnesota Lynx on May presumably maybe presumably additionally 18, 2021 at Barclays Middle in Brooklyn, New York.

Steven Freeman | Nationwide Basketball Association | Getty Photos

Sports making a wager agency PointsBet agreed to a partnership with the Girls’s Nationwide Basketball Association. It is the first take care of a females’s sports league for the firm.

The licensing agreement, announced Friday, enables PointsBet to employ WNBA team logos and avid gamers’ pictures across its platforms to grow its tag awareness. The firm needs to rep 22 situation itself for sports making a wager amongst females’s sports customers, and the WNBA says viewership is up.

Monetary phrases of the one-year agreement were not offered.

In a press birth, WNBA Commissioner Cathy Engelbert acknowledged the take care of PointsBet will provide a digital 2d-show skills. The deal presents WNBA customers a brand contemporary methodology to survey games infused with PointsBet making a wager odds.

“Innovating at the WNBA and enhancing the fan skills starts with recognizing how our fans should interact with the avid gamers, teams, and the league,” Engelbert acknowledged.

The WNBA is celebrating its 25th anniversary this season and says it be seeing a bump in viewership. Turner Sports reported a 27% enlarge (81,000 viewers) for the May presumably maybe presumably additionally 14 NBATV telecast, a season opener that comprises New York Liberty neatly-known person Sabrina Ionescu. That’s when put next with the Washington-Connecticut sport final July, which averaged 64,000 viewers.

In October, ESPN acknowledged the three-sport WNBA Finals series that comprises the Seattle Storm and Las Vegas Aces averaged 440,000 viewers, with Game 3 averaging 570,000 viewers. The network acknowledged the final sport had a 34% enlarge in viewers over the 2019 WNBA Finals Game 3 contest.

PointsBet believes within the narrate possible in making a wager activity around females’s sports. It measures the success of the 2021 females’s college basketball match as proof females’s sports can trap bettors. In April, ESPN acknowledged the title sport between Arizona and Stanford averaged roughly 4 million viewers and peaked at 5.9 million. The network acknowledged it used to be the most-watched females’s contest since 2014.

“We’re extremely joyful to align with the WNBA and elevate the enviornment-class PointsBet skills to 1 in every of the most digitally-engaged fan bases on earth,” acknowledged PointsBet CEO Johnny Aitken. “The WNBA has carried out a shapely job with rising fan engagement, and PointsBet is worked as a lot as be a portion of that puzzle shifting forward.”

Primarily based mostly in Australia with a U.S. headquarters in Denver, PointsBet would possibly maybe well maybe even be aligning for the methodology forward for in-sport bets. In March, it got Banach Technology — known as the Robinhood of sports gambling. In-play wagering enables customers to safe micro-bets throughout games.