Chipotle’s quesadillas bring in new customers, contribute to digital sales growth

Chipotle’s quesadilla

Chipotle Mexican Grill

Chipotle Mexican Grill’s quesadillas were price the wait.

After years of tinkering with the recipe, the burrito chain launched the menu merchandise as a digital new in mid-March. To this point, it appears like taking the time to figure it out has paid off for Chipotle. CEO Brian Niccol said Wednesday that about 10% of customers are ordering the quesadillas, which is its first novel entree in 17 years.

“We made certain we took the loyal time to create a chic product that shoppers like and to boot works successfully operationally,” he suggested analysts.

Niccol also said that “plenty” of most novel customers strive to search out quesadillas, in drawl that they are no longer taking gross sales a ways flung from burrito bowls or tacos. Chipotle observed its best seemingly rate of most novel customers in March, coinciding with the launch. Furthermore, customers who present the quesadillas are increasing a novel eating occasion, like a mid-afternoon snack.

The favorable launch of quesadillas might presumably have been a element in Chipotle’s first-quarter digital gross sales boost. Online orders higher than doubled in some unspecified time in the future of the quarter and accounted for 50.1% of whole gross sales, overtaking in-particular person orders for the main time.

Shares of Chipotle were up no longer up to 1% in prolonged shopping and selling on Wednesday after the firm reported its first-quarter outcomes. The firm overwhelmed Wall Avenue’s earnings estimates and met its earnings expectations.