AT&T raises HBO Max subscriber forecast, sees 120 million to 150 million by the end of 2025

On this photo illustration an HBO Max label viewed displayed on a smartphone.

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AT&T increased its subscriber forecast for HBO Max and HBO on Friday.

The telecommunications company, which owns WarnerMedia, said it now expects international subscribers of between 120 million and 150 million for HBO Max and HBO by the tip of 2025.

Inspire in October 2019, the corporate location a aim of hitting 50 million U.S. subscribers by 2025, a rather low bar eager on the head charge cable channel HBO already had spherical 33 million subscribers before the HBO Max’s open.

The corporate additionally expects to leer between 67 million and 70 million HBO Max subscribers worldwide by the tip of 2021. AT&T had beforehand location a forecast of between 75 million and 90 million subscribers globally by 2025.

HBO Max is anticipated to amplify to spherical 60 markets open air the U.S. this yr and can open a decrease-price model with advertising and marketing in June.

In January, WarnerMedia, reported that HBO and HBO Max had a blended 41.5 million domestic subscribers, up 20% from 34.6 million a yr prior.

Of the 37.7 million HBO Max-eligible subscribers, 30 million came from wholesalers and 6.8 million had been thru retail channels. Retail subscribers are of us that bewitch the streaming service straight, no longer thru a cable subscription or other streaming subscription.

This implies that almost half of of HBO subscribers who had been eligible to uncover HBO Max maintain no longer signed up yet.

AT&T’s recent forecast comes as Netflix currently surpassed 200 million subscribers right thru the fourth quarter 2020, and and Disney’s streaming service Disney surpassed 100 million subscribers moral 16 months after its open.