Chipotle cracks the code on adding quesadillas to the menu: Make it for online orders only

Chipotle’s fresh quesadillas

Chipotle Mexican Grill

The wait is over.

After years of testing and tweaking, Chipotle Mexican Grill will lastly add quesadillas to its menu nationwide — however staunch for online orders.

The menu addition has been into consideration since now not lower than 2018, however the burrito chain knew a nationwide inaugurate would require fresh cooking equipment and altering up its assembly traces. Tacos and burrito bowls will be made immediate, however quesadillas need time for the cheese to soften and the tortilla to flip golden. Last June, Chipotle started testing quesadillas as a digital-handiest item in Cleveland and Indianapolis.

It’s now not the principle time that the chain has dilapidated buzzy menu gadgets to bring customers to its net net page and mobile app. When it brought abet carne asada in September, the protein became handiest readily accessible by technique of digital ordering. For quesadillas, one other strategy would be at play: cutting down on wait instances because they rob longer to gain.

The fresh entree option will be readily accessible to customers starting Thursday. To gain the quesadilla, Chipotle fills a tortilla with Monterey Jack cheese and a protein of the consumer’s picking, folds it and cooks it in a brand fresh personalized oven. Customers can moreover pick three salsas or facets to head with their quesadilla.

The surging recognition of online ordering all around the Covid pandemic has helped shorten the long traces that Chipotle areas were once identified for. In its fourth quarter, digital gross sales accounted for on the topic of half of Chipotle’s income.

Shares of Chipotle have risen 84% over the closing year, giving it a market cost of $37.6 billion.