Golden Globes ratings sink to all-time low, as awards show loses two-thirds of audience

Gregg Donovan holds a signal in increase of the “Time’s Up Globes” circulate open air the Beverly Hilton Hotel where the Golden Globes are taking explain , February 28, 2021 in Beverly Hills, California.

VALERIE MACON | AFP | Getty Images

No longer even Tina Fey and Amy Poehler may maybe doubtless per chance build Sunday’s Golden Globes from sour rankings.

On Tuesday, Nielsen info revealed that the 78th annual award sing put on by the Hollywood Foreign Press Association had finest captured 6.9 million viewers, a 63% drop from the 18.4 million that tuned in to 2020’s telecast.

The final time the ceremony pulled in such tepid viewership turned into once in 2008 when the sing turned into once morphed valid into a press convention resulting from the writers strike. Round 6 million folks tuned in to that telecast. The least-watched Globes, however, were encourage in 1995 when finest 3.6 million watched this draw.

Sunday’s broadcast turned into once marred by technical hiccups and overshadowed by scandal, as the HFPA turned into once below heavy fire for its lack of Sunless voters and persevered reports of interior corruption. Fey, Poehler and a substitute of award winners veteran their air time to lambast the organization, leading to an awkward evening of pseudo occasion.

The ceremony drew a 1.5 rating among adults 18-49, a drastic 68% drop from the prior twelve months’s sing, which beforehand held the file for the all-time lowest rating for that key demographic.

NBC, which inked a $60 million-a-twelve months contend with the HFPA in 2018 for unparalleled rights to the published for eight years, would be rethinking the ceremony’s price.

While the HFPA veteran Sunday’s tell to advise a assertion about their plans to incorporate extra Sunless journalists and other minority newshounds in its organization within the prolonged poke, many felt the apology fell flat. The organization is coping with a total lot of scandals and its reputation is tarnished within the eyes of Hollywood’s elite and audiences all the blueprint through the sector.

Mute, the ceremony and its awards stay coveted by the movie and tv industries. Nominations and wins, even from a company like the HFPA, are tranquil advertising and marketing opportunities for residences and celebrities. Dispute how veritably the phrases “Golden Globe winner” or “Golden Globe nominated” are veteran in trailers and other promotional materials.

Disclosure: Comcast is the father or mother company of NBCUniversal and CNBC.