The NFL is asking for a 100% increase in TV rights payments, but Disney is pushing back

Original York Giants broad receiver Effective Shepard (87) catches a race in entrance of Pittsburgh Steelers tough safety Terrell Edmunds (34) and linebacker Devin Bush (55) in the end of the vital half at MetLife Stadium.

Vincent Carchietta | USA TODAY Sports actions

The National Football League wants to charge its most original network companions double what they’ve been paying to broadcast games — however Disney is pushing assist, citing the excessive imprint for Monday Evening Football.

The NFL is in active discussions on renewal rates with all four of its existing network companions — NBC, CBS, Fox, and Disney-owned ESPN, in step with people accustomed to the matter. The NFL is hoping to earn its vital kit renewals carried out by March 17, before the originate of the new NFL league year, CNBC reported earlier this month.

NBC, CBS and Fox tend to settle for increases nearer to 100% than Disney, which is in the purpose out time paying noteworthy better than the three broadcast networks for its Monday Evening Football kit, mentioned the people, who asked to no longer be named since the negotiations are private.

Disney agreed to pay $1.9 billion yearly for Monday Evening Football in 2011 — a deal that runs thru 2021. That dwarfed the reasonable $1.1 billion annual fee for Fox, $1 billion annual imprint for CBS and $960 million for NBC’s Sunday Evening Football.

Disney has already rejected paying wherever cessation to $3.8 billion per year for its new deal, mentioned two of the people. Disney CEO Bob Chapek alluded to pushing assist on the NFL’s asking imprint in the end of his company’s earnings conference call closing week.

“We’re having a peek at the lengthy-time frame traits of sports actions viewership,” Chapek mentioned on Feb. 11. “We dangle now had a lengthy relationship with the NFL. If there is a deal that can be accretive to shareholder worth, we are in a position to no doubt entertain that and behold at that. Nonetheless our first filter will likely be to articulate whether or no longer it is titillating for shareholder worth going ahead.”

NFL games were the most watched programming on television for about a years. The tip 5 publicizes of 2020 had been all NFL games. Nonetheless there is been a pertaining to decline amongst younger audiences, as evidenced by a decade-lengthy decline in Big Bowl ratings amongst 18-to-49-year-olds.

Disney’s negotiation

Disney’s Monday Evening Football deal is for better than just right the games. Disney also will get highlight rights for ESPN, branding rights for reveals, and — importantly — streaming rights.

The league has asked Disney to pay the same create of develop as its different companions because Disney is asking for more from the NFL this time around — collectively with double-header Monday Evening games, where one recreation airs on ABC, the Disney-owned broadcast network, the people mentioned. Disney also wants ABC to turn into fragment of the Big Bowl rotation with NBC, CBS and Fox. ABC modified into as soon as the dwelling of Monday Evening Football till 2005.

Disney also wants flexibility in terms of streaming rights as the corporate considers selling ESPN as an instantaneous-to-person product. The NFL plans to incorporate streaming rights as fragment of each network kit, the people mentioned.

Extra, the NFL wants so to add an 18th week of same outdated-season play as soon as next season. That’s an extra recreation for Disney — and each different broadcast partner.

Spokespeople for the NFL and the networks declined to instruct.

–CNBC’s Jabari Younger contributed to this fable.

Disclosure: NBC is fragment of NBCUniversal, the guardian company of CNBC.

WATCH: NFL pushing to finalize new TV deal before March

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