HBO Max activations double to 17.2 million in fourth quarter

Gal Gadot stars as Shock Girl in “Shock Girl 1984.”

Warner Bros.

“Shock Girl 1984” helped double the HBO Max’s activations to 17.2 million, AT&T talked about Thursday.

The telecommunications firm, which owns WarnerMedia, reported that HBO and HBO Max now accumulate a blended 41.5 million domestic subscribers, up 20% from 34.6 million a year prior.

Of the 37.7 million HBO Max-eligible subscribers, 30 million came from wholesalers and 6.8 million had been thru retail channels. Retail subscribers are other folks that grab the streaming carrier straight, now not thru a cable subscription or other streaming subscription.

This implies that virtually half of of HBO subscribers who had been eligible to gain HBO Max accumulate now not signed up but.

While AT&T pointed to “Shock Girl 1984” for the uptick in signal-ups, powerful of the positive aspects had been likely as a result of WarnerMedia striking deals within the fourth quarter to gain the app on Roku devices and Amazon‘s Fire TV.

In entire, the firm talked about it invested about $800 million in HBO Max for the length of the latest quarter, and more than $2 billion in 2020 general.

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