Ford’s U.S. sales fell 15.6% in 2020 due to Covid and F-150 availability

2021 Ford F-150 Lariat


U.S. auto gross sales for Ford Motor fell 15.6% last twelve months as a result of coronavirus pandemic, a decline in industrial rapid gross sales and tight inventories of its F-150 pickup trucks.

Sales of the well-liked paunchy-size pickup tumbled by about 33% in the fourth quarter from the same time last twelve months, the automaker reported Wednesday. The lower gross sales had been attributed to lingering results from manufacturing facility shutdowns last spring due to Covid-19 as well to a changeover in production of the companies to manufacture the redesigned F-150.

“We’re optimizing the production at both vegetation gleaming now and it be a matter of getting extra F-150s out to our dealer plenty,” Erich Merkle, Ford’s head of U.S. gross sales analysis, told CNBC. He said inventories of the F-150 had been 141,000 devices to pause last twelve months, down from 267,000 a twelve months earlier.

Ford’s 2020 gross sales decline is anticipated to be per the final U.S. automobile change, which is projected to be off by about 15% to 14.5 million vehicles. That can be the lowest home gross sales since 2012. It also ends an unprecedented five-twelve months hurry of gross sales topping 17 million devices.

Ford’s truck gross sales slid 11.3% in 2020, whereas SUVs had been off by 9.7% twelve months over twelve months. Sales of passenger vehicles, which Ford is discontinuing, with the exception of key objects such because the Mustang, plummeted 44.7% in contrast with 2019.

Andrew Frick, Ford vice president of U.S. and Canada gross sales, believes the firm is neatly positioned this twelve months from a product standpoint as it transitions away from passenger vehicles.

“Fourth quarter represented an inflection level at Ford in our transition from vehicles to a mighty better focal level on iconic trucks and SUVs to better encourage our customers,” he said in a release. “We’re neatly positioned to inquire of the advantages of our centered efforts at some stage in 2021.”

Correction: Ford reported F-150 pickup truck gross sales on Wednesday. An earlier model misstated the day.