Will.i.am and Honeywell make bet on fashionable high-tech face masks

As society emerges from the coronavirus pandemic, Will.i.am is making a wager folks will serve the utilization of that protective gear equivalent to facial coverings.

The rapper and entrepreneur announced Tuesday he teamed up with Honeywell to lift two versions of a excessive-tech face conceal known as the Xupermask. The conceal combines protection, create and price into one product, per Will.i.am.

The founding member of the Dim Eyed Peas urged the masks, which hurry on sale Wednesday, would possibly be treasured to shoppers principal admire a pair of Air Jordan shoes is to sneakerheads.

“We’ve got prolonged past checked out shoes as protective gear, but they’re factual cultural devices that we hurry out and bewitch,” Will.i.am urged CNBC’s Jim Cramer in a “Enraged Money” interview. “The conceal have to hang the identical get of consideration to detail, cherish and care to where you would possibly even be no longer compromising aesthetics for conserving yourself and varied folks protected.”

The conceal furthermore targets to develop respiratory by a masking straightforward. That’s where John Waldron and his team at Honeywell advance in to give HEPA filters. Waldron is CEO of Honeywell’s security and productiveness solutions substitute..

“This tell Xupermask has a extremely unparalleled patented filter create, which we’re very ecstatic with that brings, , estimable filtration without sacrificing usability or model,” he stated. “I mediate we tried to mix the most attention-grabbing of both worlds.”

will.i.am Debuts Revolutionary Face Expertise Thought, XUPERMASK

Supply: Honeywell

The Xupermask retails for $299, and Will.i.am argues the rate is in the functionalities and fashionability of the protective technology. It be embedded with parts admire LED lights, 3-dawdle fans and noise-canceling headphones that detect to resolve a listing of complaints that develop facial masking murky for many folks.

Will.i.am described the masks as having a “futuristic sci-fi movie” inspiration, which turned into introduced by designer Jose Fernandez, the Ironhead Studio inventive artist in the abet of conceal designs for Spiderman, Dim Panther and Tron.

“I mediate folks will continue to wear masks and [if] masks admire the Xupermask hang varied functionality, I mediate you would possibly even be going to [be] giving folks an option,” Will.i.am stated.