Sports agent Rich Paul joins former Nike execs to start marketing agency Adopt

Sports actions agent Rich Paul appears to be on after the sport between the Miami Warmth and the Charlotte Hornets at American Airlines Arena on March 11, 2020 in Miami, Florida.

Michael Reaves | Getty Photos

Rich Paul, the sports agent finest identified for representing NBA smartly-known particular person LeBron James, has joined aged Nike executives to originate a minority-owned advertising and ingenious agency named Adopt.

The agency targets to abet firms within the sports and wellness commerce expand their audiences by design of designate advertising. Among the many Nike alumni partnering with Paul is David Creech, who led product and designate produce for the shoe vendor and Michael Jordan‘s firm.

Creech suggested CNBC Adopt will focal level on designate constructing so as that firms can higher give away to athletes and consumers. Adopt will note an agency-advertising payment for their services.

“There might maybe be this different we concentrate on that exists within the sports and wellness space that we are in a position to advance in, name and present market alternatives,” Creech suggested CNBC in an interview.

Creech has worked on branding for athletes including Tiger Woods, James, and Kobe Bryant. He’ll lead the produce, designate, and product division at Adopt. Nicole Graham, who served as vice president of world designate advertising at Nike, will head approach and designate, and Josh Moore, any other Nike old, will oversee digital and produce.

David Creech, co-founding father of advertising agency Adopt.

Offer: Adopt