Taco Bell owner Yum Brands buys social media ordering platform in second tech deal of the month

Signage is displayed outside a Yum! Brands Inc. Taco Bell restaurant in Lockport, Illinois.

Daniel Acker | Bloomberg | Getty Photography

Yum Brands acknowledged Wednesday that it has made its 2nd expertise acquisition in lower than a month because the firm tries to help on to the digital orders it received for the period of the coronavirus pandemic.

The restaurant community, which owns KFC, Taco Bell, Pizza Hut and Dependancy Burger Grill, acknowledged it sold Tictuk, an Israeli firm that enables possibilities to direct food while on social media and messaging apps. Yum did now not repeat the financial phrases of the deal but shared that Tictuk will continue to work with present third-celebration possibilities.

Earlier this month, Yum sold Kvantum, which uses synthetic intelligence for client insights and advertising and marketing and marketing efficiency analytics. It adopted a blockbuster twelve months for Yum’s digital ordering in 2020, with digital gross sales hitting a legend of $17 billion, up about 45% from the prior twelve months. Over the final decade, deal-making within the restaurant change has expanded to incorporate making an strive to receive up tech companies, moreover to adding new chains to the portfolio.

Yum acknowledged that it expects that every the Tictuk and Kvantum acquisitions can believe an immaterial impact to its 2021 financial results. Both believe been all-money deals.

Yum already uses Tictuk’s ordering platform in about 900 KFC, Pizza Hut and Taco Bell restaurants across 35 world markets. With the expertise, possibilities can direct food on WhatsApp, Fb Messenger, Telegram or by strategy of SMS, QR codes and email.¬†Clay Johnson, Yum’s chief digital and expertise officer, acknowledged that it may perhaps perhaps maybe presumably also be applied in precisely about a days.

“We’re inquisitive relating to the opportunity Tictuk gifts, as their respond delivers high impact by enabling our manufacturers to forestall a in actuality omnichannel presence and present frictionless ordering for possibilities in precisely about a clicks,” CFO Chris Turner acknowledged in an announcement.

Shares of Yum believe been unchanged in premarket shopping and selling. The firm’s stock has risen 55% over the final twelve months, giving it a market fee of $32.4 billion.