Kind launches frozen smoothie bowls as more consumers eat breakfast at home

Sort’s frozen smoothie bowls

KIND

Sort’s expansion into contemporary product categories is advancing with its launch of frozen smoothie bowls.

Final yr, the firm’s bars entered the refrigerator and freezer aisles for the predominant time. It be also branched out into contemporary snacks, admire chocolate bark, positioning its food as fitter and more nutritious than its opponents.

The firm’s most up-to-date launch is an strive to attain the many customers who are eating breakfast at home attributable to the coronavirus pandemic. Gross sales of Overall Mills cereal and Kellogg’s Eggo waffles soared closing yr. The pattern also helped lift gross sales of Sort granola, which rose 22% in 2020, in accordance to the firm. .

Sort’s frozen smoothie bowls include a depraved made of fruit and almond milk, topped with nut butter and granola. The bowls are available in four flavors: Almond Mango Pineapple Passion Fruit, Almond Triple Berry Acai, Almond Chocolate Banana and Almond Peach Kiwi Greens. Each and each entails a minimal of 7 grams of protein and no bigger than 9 grams of added sugar.

Mike Barkley, chief govt of Sort North The US, acknowledged that Sort realized the staunch formula to rep and transport frozen food from its parent Mars. The privately held candy giant, which makes Snickers and Skittles, sold a stake in Sort in 2017, and then snapped up the closing passion in November.

In 2020, the $3.7 billion frozen breakfast class saw gross sales upward push 7%, in accordance to IRI files.

“We predict the [frozen breakfast] class is ripe for disruption on sage of while there might be some useful alternatives and a few tasty alternatives, they’re no longer repeatedly that healthy,” Barkley acknowledged.