Golden Globes viewership sinks to 13-year low, as awards show loses two-thirds of audience

Gregg Donovan holds a register improve of the “Time’s Up Globes” motion out of doorways the Beverly Hilton Resort the put the Golden Globes are taking location , February 28, 2021 in Beverly Hills, California.

VALERIE MACON | AFP | Getty Photography

No longer even Tina Fey and Amy Poehler could put Sunday’s Golden Globes from bitter ratings.

On Tuesday, Nielsen files revealed that the 78th annual awards picture build on by the Hollywood International Press Affiliation had captured only 6.9 million viewers, a 63% drop from the 18.4 million who tuned in to 2020’s telecast.

The final time the ceremony pulled in such tepid total viewership became once in 2008, when the picture became once morphed steady into a press conference thanks to a writers strike. Spherical 6 million other folks tuned in to that telecast. The least-watched Globes program became once in 1995, with only 3.6 million viewers.

Sunday’s broadcast became once marred by technical hiccups and overshadowed by scandal, because the HFPA has been below heavy fire for its lack of Black voters and persevered reviews of interior corruption. Fey, Poehler and a group of award winners ragged their airtime to lambast the organization, leading to an awkward night of pseudo-occasion.

The ceremony drew a 1.5 rating amongst adults 18-49, a drastic 68% drop from the prior yr’s picture, which previously held the file for the all-time lowest rating for that key demographic.

Ratings are essentially percentages that measure the piece of a given crew gazing a given picture. For the most piece, the ratings are in step with the demographic of adults between the ages of 18 and 49. This grouping is what’s ragged to place advert rates for diverse leisure programming, so or not it is the most generally reported.

With around 120 million properties with TV, a rating of 1.0 is equivalent to 1% of total households, or 1.2 million. So, with a rating of 1.5, the Golden Globes had been watched by around 1.8 million other folks within that key age crew.

NBC, which inked a $60 million-a-yr cope with the HFPA in 2018 for unheard of rights to the published for eight years, will probably be rethinking the ceremony’s fee.

While the HFPA ragged Sunday’s picture to peril a assertion about its plans to encompass extra Black and other minority journalists in its organization at some point, many on social media felt the apology fell flat. The organization is dealing with multiple scandals and its reputation is tarnished within the eyes of Hollywood’s elite and audiences across the enviornment.

Mute, the ceremony and its awards dwell coveted by the film and television industries. Nominations and wins, even from a company love the HFPA, are tranquil marketing opportunities for flats and celebrities. Show how generally the words “Golden Globe winner” or “Golden Globe nominated” are ragged in trailers and other promotional presents.

Disclosure:┬áNBC and CNBC are owned by Comcast’s NBCUniversal unit.