After rain delay, this year’s Daytona 500 was the least viewed in the race’s history

Michael McDowell, driver of the #34 Fancy’s Slouch back and forth Stops Ford, celebrates in victory lane after tremendous the NASCAR Cup Sequence 63rd Annual Daytona 500 at Daytona Worldwide Speedway on February 14, 2021 in Daytona Seaside,

Jared C. Tilton | Getty Photos

The rain proper retains hurting NASCAR’s high tournament.

Sunday’s 2021 Daytona 500, impacted by a virtually six-hour rain delay, attracted a median of 4.83 million viewers, Fox Sports has confirmed to CNBC. It marks the bottom-viewed Daytona 500 in the historic previous of the speed. Roughly 7 million viewers watched the 2020 tournament.

Entrance Row Motorsports’ Michael McDowell recorded his first occupation earn, earning the Harley J. Earl trophy. He became most life like the eighth driver to file his first occupation earn at the speed. Hendrick Motorsports’ Gallop Elliott came in 2d.

Sports Media Seek for reported the tournament attracted roughly 8 million viewers sooner than the delay, which happened around 3 p.m. Jap.

Closing twelve months’s Daytona 500 furthermore suffered thru a rain delay, which moved the tournament to a 2d day. The ratings suffered, too, and the 2020 speed averaged 7.3 million viewers across every days. The 2019 and 2018 races averaged roughly 9 million viewers, but that was once down from over 11 million viewers the speed averaged in 2017 and 2016.

Flames erupt in direction of a final-lap shatter consumes numerous vehicles in direction of the Daytona 500 on February 14, 2021 at Daytona Worldwide Speedway in Daytona Seaside. Fl.

David Rosenblum | Icon Sportswire | Getty Photos

The 2021 Daytona 500 suffered an early 16-automobile shatter after the first 15 laps sooner than the weather delay. NASCAR resumed the speed around 9 p.m. Jap time. It concluded quickly after center of the night.

The 2021 Daytona 500 produced some early storylines coming into the speed, particularly around the 23XI Racing team with owners Michael Jordan, Denny Hamlin and driver Bubba Wallace. The No. 23 Toyota automobile Wallace drove failed pre-speed inspections and was once compelled to open up in the rear.

Wallace made historic previous a the first Dim driver to lead a lap (129) at the speed. Wallace was once concerned by the leisurely accident with one lap final and performed 17th.

Hamlin, who’s a driver for Joe Gibbs Racing furthermore began in the rear – self-willingly. Hamlin tried to earn his third straight Daytona 500, which might well per chance’ve been a file, but as a replace performed fifth.

NASCAR will try to rebound this weekend with its Daytona Avenue Direction tournament, which runs Feb. 19-21 on Fox Sports’ FS1 channel.

Alvin Kamara #41 of the New Orleans Saints runs the ball in direction of a sport in opposition to the Tennessee Titans at Nissan Stadium on December 22, 2019 in Nashville, Tennessee.

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The NFL and NASCAR

Within the meantime, NASCAR furthermore introduced New Orleans Saints essential person working support Alvin Kamara has joined as a automobile sponsor.

Kamara’s The Substantial Squeezy juice bar franchise has signed on as a sponsor for JD Motorsports’ Ryan Vargas No. 6 Chevrolet automobile in direction of Saturday’s Trustworthy Delivery Batteries 188 speed at the Daytona Worldwide Speedway notice.

Terms of the sponsorship were now no longer supplied.

Kamara talked about sponsoring the auto was once an opportunity he might well per chance no longer lose. With its label on all sides of Vargas’ automobile, Kamara can plot label awareness for his juice bar franchises, that are essentially positioned in Louisiana.

“I did rather of compare on Ryan as an particular person and JD Motorsports and was once impressed with what I be taught,” Kamara talked about in a assertion. “I’m mad to play a shrimp characteristic in what they already include occurring.”

Kamara, who performed the 2020 National Football League 2d amongst working backs with 16 touchdowns, signed a 5-twelve months $75 million extension with the team final September.