Toyota’s Super Bowl ad features moving story of Paralympian Jessica Long

Restful from Toyota’s 2021 Mountainous Bowl commercial.

Saatchi & Saatchi

You most in all probability can’t sight any automobiles in Toyota‘s Mountainous Bowl ad this yr. 

The automaker will air a 60-2d space titled “Upstream” within the 2d quarter of Sunday’s game to reveal the epic of Paralympic swimmer Jessica Prolonged. The athlete is allotment of Group Toyota. The company acknowledged it wants to allotment an “uplifting message of hope and strength.”

The ad that comprises Prolonged, who used to be adopted by an American couple from a Russian orphanage, depicts a mobile phone name about how Prolonged desired to maintain her legs amputated attributable to a uncommon situation known as fibular hemimelia. Prolonged didn’t maintain fibulas, ankles, heels and loads of the assorted bones in her ft.

The gap ends with the line, “We allege there is hope and strength in all of us.” The company worked with its company, Publicis‘ Saatchi & Saatchi. 

Toyota is amongst a rising neighborhood of advertisers sharing their Mountainous Bowl commercials earlier than the game this Sunday.

Toyota acknowledged it’ll additionally point to a 5-2d ad encouraging americans to “observe social accountability” by following CDC pointers, including carrying masks, social distancing and getting the vaccine when they’re ready. 

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