Victoria’s Secret parent L Brands says holiday same-store sales rose 5%, offers upbeat profit outlook

Purchasers stand in line as they wait for a Victoria’s Secret retailer to open on Gloomy Friday, at the Tysons Corner Center, in Tysons, Virginia, November 27, 2020.

Hannah McKay | Reuters

Victoria’s Secret dad or mum L Producers acknowledged Thursday its identical-retailer gross sales all the diagram in which by the vacation period grew 5%, in contrast with a 3% descend a year within the past, as purchasers sold more lounge wear, hand cleaning soap and candles sooner than the contemporary year.

CEO Andrew Meslow acknowledged the firm’s holiday outcomes “vastly exceeded our initial expectations,” as efforts to reduce serve serve on promotions and sell more products at corpulent stamp paid off.

The retailer, which additionally owns Tub & Physique Works, is now calling for fourth-quarter earnings to be between $2.70 and $2.80 per half. Analysts had been looking ahead to $1.96, per Refinitiv records.

L Producers is focused on fourth-quarter income of $3.84 billion. Analysts had been calling for $4.74 billion.

Shares had been up lower than 1% in premarket procuring and selling, having surged nearly 140% all the diagram in which by the final 12 months.

For the 9-week period ended Jan. 2, L Producers reported get gross sales of $3.84 billion, down 1.8% from $3.91 billion for the comparable year-within the past period.

Within Victoria’s Secret, identical-retailer gross sales — which note gross sales each on-line and in shops open for at the least 12 months — fell 9% all the diagram in which by the vacation period, with the metric falling 23% in brick-and-mortar shops, due in sizable portion to mall traffic declining all the diagram in which by the pandemic. The authorized stamp spent on an merchandise at Victoria’s Secret modified into up, it acknowledged.

Same-retailer gross sales for Tub & Physique Works had been up 17%, collectively with a 5% develop in shops.

“Tub & Physique Works continues to raise legend outcomes, demonstrating the strength of the emblem,” Meslow acknowledged in an announcement.

“The turnaround at Victoria’s Secret additionally continues to develop momentum, pushed by an improved merchandise assortment and centered execution of retail fundamentals and our income enchancment blueprint,” he added.

L Producers is predicted to document fourth-quarter earnings on Feb. 24.

Obtain the corpulent holiday outcomes from L Producers here.