KFC to enter chicken sandwich wars with new premium version

KFC’s new chicken sandwich

KFC

KFC is taking off 2021 by coming into the chicken sandwich wars.

The latest menu addition from the Yum Producers chain will change the Crispy Colonel sandwich so as to accomplish an edge over its opponents.

The competition kicked off more than a year in the past with the launch of Popeyes’ model of the standard item, which has crispy chicken on a buttery brioche bun with both mayo or animated Cajun sauce. Since its debut, the sandwich has helped spur double-digit identical-retailer sales growth for the Restaurant Producers World chain every quarter.

McDonald’s will step into the ring next month. All strive and retract a pair of of the momentum Chick-fil-A has seen presently as it grew to turn into the third-greatest restaurant chain by sales, in the help of McDonald’s and Starbucks.

Starting Thursday, KFC’s sandwich is equipped in raise out restaurants in Chicago, Kansas City, St. Louis, San Francisco, Seattle, Portland, Oregon, Louisville, Kentucky, Sacramento, California, and Tulsa, Oklahoma. By the pause of February, it could perchance perchance well be available nationwide in all 4,000 of KFC’s U.S. restaurants. McDonald’s three chicken sandwiches will debut Feb. 24 all the method in which via the U.S.

In the spring, KFC examined the sandwich in Orlando, Florida, and the article nearly doubled its customary sales projections.

“Many consumers hadn’t regarded as KFC as a fraction of the chicken sandwich dialog, however anyone who tastes this sandwich will know, undoubtedly, that we’re taking part in to rob,” said Andrea Zahumensky, chief advertising and marketing and marketing officer of KFC U.S.

The sandwich consists of a quarter-pound chicken breast filet that is been double breaded, a toasted brioche bun, pickles and both mayo or animated sauce. KFC’s model is similar in ingredients to those of Popeyes, McDonald’s and Chick-fil-A. All of them utilize a breaded filet, brioche bun and pickles. The fundamental distinction is the breading and frying formula, which influence texture and flavor.

Shares of Yum, which has a market payment of $31.8 billion, indulge in risen 3% in the closing year. Whereas KFC, Pizza Hut and Taco Bell indulge in recovered like a flash in the U.S., its international areas indulge in taken longer to leap relief from the coronavirus pandemic.