Samsung to launch its newest Galaxy smartphones on Jan. 14, earlier than usual

An advertisement for Samsung Electronics Co. Galaxy smartphones is displayed atop a constructing within the firm’s cell enterprise factory in Gumi, South Korea, on Sunday, April 5, 2020.

SeongJoon Cho | Bloomberg | Getty Pictures

SINGAPORE — Samsung mentioned Monday its next smartphone announcement will be held on Jan. 14, the put aside it is anticipated to launch the most approved versions of its Galaxy flagship phones.

Invitations sent out by the world’s biggest smartphone maker mentioned the occasion will be broadcast on Samsung’s web pages at 10 a.m. ET (11 p.m. SIN/HK time) next Thursday.

The launch is put aside of dwelling to plot shut put aside of dwelling the the same week as the digital-handiest CES 2021 — the most attention-grabbing tech present of the year, the put aside foremost firms in overall blow their receive horns their original products.

Samsung, South Korea’s electronics wide, normally launches its Galaxy flagship devices in February, shut to or for the duration of the Mobile World Congress substitute present.

Samsung did now not point out worthy in its invitation to the Jan. 14 occasion. Alternatively, media reports of previous leaks imply there will be three phones launched: Galaxy S21, S21+ and S21 Extremely, which would be more seemingly to be successful the firm’s S20 devices.

Closing year, the South Korean firm mentioned its third-quarter earnings had been partly boosted by sales of smartphones, collectively with the Galaxy Hiss 20. But Samsung predicted there would be intense competition within the smartphone and consumer electronics dwelling within the closing quarter of the year, which analysts mentioned became as soon as seemingly on account of Apple’s iPhone 12 and iPhone 12 Pro.

Samsung’s president and head of cell communications enterprise, TM Roh, mentioned in a weblog submit in December that Samsung will amplify its portfolio of foldable smartphones, making those devices “extra accessible to all people” in 2021. These devices are on the pricier pause of Samsung’s family of smartphone products, with the Galaxy Z Flip costing virtually $1,400.

Roh also teased “professional-grade camera and video capabilities” in Samsung’s original smartphones and hinted that among the features on hand within the Galaxy Hiss devices will be added to other handsets.

Samsung Electronics shares in South Korea rose virtually 3% on Monday.

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